Helping local business owners gain the consistency and predictability they need to grow.


Get Notified

Sign up for the Marketing On Purpose Academy Today!


Join the online membership that focuses on helping local business owners market their businesses more strategically, more easily, more enthusiastically, and with better results than ever before.

This high-touch online training and group coaching program will help you gain more consistency and predictability so you can take your business to the next level, where it deserves to be.

Registration is now closed

The next session starts on July 23, 2021. Join our email list to be notified so you don't miss your chance. This is small group training with a maximum of 20 members for each cohort.


  • Because you know that it takes more than one good promotion or sale to take you to the next level of income and impact. As a member of this academy, you get ongoing marketing support that grows and evolves as your business grows and evolves.
  • So you can stop spinning your wheels, wasting time  and learn to be more strategic with your marketing efforts and resources.
  • Because you understand that you must get your marketing on track to reach new heights and gain momentum. And you know, it will be much easier and faster with a senior-level, experienced marketer in your back pocket.
  • You know action-takers get results, but only with the right actions! The Marketing On Purpose Academy will help you figure out what the right actions are and how to implement them more easily.
  • Because even though you know you need to be consistent with your marketing efforts, you aren't. And your results show it. You need a lot of know-how and a bit of accountability to get on track.

"Hayley takes marketing concepts and actions that seem scary and makes them simple and exciting! After working with Hayley, I not only feel more confident as a leader, but I feel empowered to move my brand forward to impact as many people possible!"

Tanya Nace
Executive Director, World Hope International


This is for you if:

  • You own or run a business, and are doing most of your own marketing.
  • You've already made sales, acquired customers, and have seen some success. But, you know your business has much more potential and you are soooo ready to claim it.
  • You are willing to put in the work to get your strategies and messaging right. (Know that later, if you want, you can have someone else take over execution.) 
  • You have tried it on your own already, and you are so sick and tired of guessing and going down rabbit hole after rabbit hole.
  • You want someone who cares and has real experience to guide you to the next amazing chapter for your business.
  • You are ready to learn, make tough and strategic decisions, and take action to get you closer to your goals. You are ready for a change! 
  • You want to make a greater impact on society and are willing to use your business as a catalyst for positive change. (Oh how I love your heart!) 

"She helped me really uncover my "why's" and how I can put my message out there in a way that would resonate with potential clients. I would highly recommend Marketing On Purpose to anyone looking to get some clarity around their messaging and some help to take their business to the next level!"

Jennifer Gendron
Business Owner, Lifestyles Wellness Centre


Hey there! 

Small and local businesses need specific marketing strategies to address their own unique challenges and to capture unique opportunities. 

I've been marketing for almost 20 years working on national, international and regional brands. But over the last three years, I've been completely dedicated to small businesses and have worked with over one hundred business owners across an array of industries. And, being a detective at heart, I have  figured out a thing or two or twenty about what it takes to grow a local business. 

I'm taking big business strategies and tailoring them to suit local business needs. Through that process, I've discovered strategies and mindsets that can catapult you to new levels of success, if you implement them.

I want you to pay yourself what you are worth. I want you to be able to take a vacation. I want you to feel excited and inspired when marketing your business, and I want you to get the revenue you need to take your business to new heights. 

But, it doesn't really matter what I want, does it? It's what you want that really matters here. 

So I ask- Do you want more growth, more loyal customers, and the methods, strategies, and implementation support you need at your fingertips. Or, do you want to keep on keeping on just the way you are?  If you answered the first one, you're ready to read on, my friend. 

Hayley xo

Apply Now


  • ​You'll create a brand strategy that will guide all of your marketing activities moving forward.
  • You'll learn who your ideal customers are, how to reach them, create deeper connections and trigger more buying and brand loyalty.
  • You'll create unique and agile quarterly marketing plans to help you achieve your short and long-term goals. Plans will focus on the ACRE Growth System to attract, convert, retain and expand your customer base and revenue. 
  • ​You'll have access to a structured and scheduled accountability process to ensure you are on task and moving towards your goals. 
  •  You'll be part of a highly motivated group of local business owners supporting each other through the strategic marketing process and other growing pains.
  • You'll have 24/7 access to the Marketing On Purpose Academy membership portal with step-by-step video instruction and guidance for creating and executing core strategies.
  • You'll be able to ask questions, share stories, and get experienced eyes on your work with a 24-48 response turnaround.
  • You can get specific questions answered live with Hayley on Zoom during weekly hot seat sessions.
  • You'll continue to progress and elevate your marketing with a combination live small group training and mastermind-style sessions offered each month.

It's not about a quick win and a quick fizzle here. This is about the long-term health and growth of your business.

Using the Marketing On Purpose ACRE Growth System as your guide, you will learn locally-focused marketing strategies and how to implement them. This will take the guesswork out of your marketing, saving you time and resources while increasing your overall effectiveness. The result? More consistency, more predictability, more customer loyalty and a more direct line to get you to the next level and stay there! 

Be notified (join email list)

Apply Now

Since we will be spending an entire year together, I want to ensure that we can work well together. So to be considered for one of the twenty spots in the next cohort, you must apply. Feel free to apply now.

The next group starts in July 2021!

$6000 per year when paid monthly, or get two months free (and save $1000) when you pay upfront.

Early bird BONUSES if you register before the end of June, you will get:

🔥 One month free (Saving you $500!)

🔥 A social media audit with some quick-action recommendations for your business. (Value $500)

A few more testimonials...


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.