About the book
“Brand-Worth-Loving: How to Build an Authentic Small-Business Brand that Inspires" is a transformative marketing book tailored specifically for small business owners like you. Hayley Bohan, a seasoned brand coach and founder of Marketing On Purpose, expertly guides you on a step-by-step journey to create a brand that fills you with pride and sets your business up for greater marketing success.
This refreshing approach to brand building combines introspection and outward exploration ensuring that your brand resonates on a deep and meaningful level. You will embark on a path of self-discovery, uncovering your purpose and values to establish a rock-solid foundation for your brand. Then, with a keen eye on your ideal customers and the competitive landscape, you will learn to carve out a distinct and captivating space in the hearts and minds of your target audience.
“Brand-Worth-Loving” is both practical and relatable. You will gain valuable insights from real-life client examples, as well as recognizable big brand examples, illuminating key concepts and igniting inspiration. With Hayley's guidance, you will navigate common roadblocks and overcome challenges that arise during the brand-building process.
Whether you are a new or established business owner, "Brand-Worth-Loving" will serve as your indispensable guide for creating a lasting impression and impact through your business. The approachable and inspiring writing style will help you to stay the course as you craft a brand strategy aimed at attracting a loyal customer base, adding clarity to your marketing, and contributing to a better world.
About the Author
Hayley Bohan is a seasoned marketer with over 20 years of experience in both the corporate and small business worlds. As the founder of Marketing On Purpose, a highly esteemed coaching consultancy, Hayley empowers business owners to build inspiring and purposeful brands across diverse industries. Hayley's compassionate and empathetic approach resonates with clients as she solidifies brands, crafts impactful messaging, and delivers results. Testimonials from satisfied clients highlight Hayley's ability to bring clarity, ignite passion, and provide unwavering support.Buy it now
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