Start marketing to the right people in the right way, with a buyer persona to guide you.

This online course will walk you through the steps involved in creating a buyer persona that represents your ideal customers. You’ll gain clarity on who you should be marketing to, what to say, and how to say it. Once created, you can stop trying to appeal to everyone and start really resonating with those who will buy from you. Having a solid buyer persona will simplify your marketing and make it much more relevant and compelling.

Lessons within this course:

• What the Heck Is a Buyer Persona?
• Identifying Your Ideal Customers
• Selecting Your Interview Questions
• Interview Technique
• Building Your Persona
• The Buyer’s Journey
• How to Use Your Buyer Persona

Note: To complete this course, you will have to do customer or prospect interviews.