Tailor-Made Strategies for Your Small Business's Growth, Expansion, and Legacy
Your Exciting Journey
Hey there! I can't wait to take you on a 9-month strategic journey that will help turn your business dreams into reality. This program is about transforming your hard work into a heart-winning brand that’s not just successful, but also a force for good. It's about building your legacy and preparing your brand and your marketing for bold expansion! Get ready for a journey filled with personalized support, expert insights, and strategies that really hit the mark.
Is This Program Right For You? If you’re a small business owner who wants to make a big, beautiful positive impact but is stuck and craving a breakthrough, then absolutely yes!
The CMO in Your Back Pocket
I'm Hayley, a seasoned marketing strategist, passionate coach, and the author of "Brand-Worth-Loving." My journey through over two decades in corporate branding, coupled with a deep dive into the entrepreneurial world, has equipped me with a rich blend of industry know-how and transformative strategies.
My role goes beyond being just a coach; I'm the strategic marketing exec in your back pocket, committed to navigating the complexities of business growth while keeping your unique vision and values always in focus. Together, we'll pave the way for your next level of business growth and impact.
Program Highlights
This isn’t just a course; it’s a hands-on, all-in journey to success:
1. Our Dynamic Modules: From gaining an intimate understanding of your customers to fine-tuning your marketing systems, each module in this program is a stepping stone toward bigger growth for your business.
2. Content Critiques That Propel You Forward: Submit your workbooks at six key points along the journey– and get personalized feedback from me (or one of my experts).
3. Bi-Weekly Group Coaching (Hot Seats): Got challenges? Let's tackle them head-on in our hot-seat sessions. It's your chance to get direct advice live and insights from me and to learn from fellow entrepreneurs.
4. Community and Connection: Join a community of driven business owners, all on their journey to greatness.
Your pace. Personalized advice. Strategically focused.
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Your Strategic Journey: Module-by-Module Breakdown
As you journey through each of these modules, you'll transform your approach, mindset, and marketing practices, setting your brand on a path to not just success but a legacy.
MODULE 1: Buyer Persona: Dive into the heart of your market. Understand the pulse of your customers to tailor marketing strategies that hit the mark every time. It's about making every message count.
MODULE 2: Brand Strategy: Use my unique Brand-Worth-Loving Method to craft a brand strategy that's authentic, inspiring, and as unique as your business. Stand out in the crowd by developing a clear, compelling direction for your brand, one that resonates with your audience and sets the stage for long-term success.
MODULE 3: Brand Identity and Roll-out: Create a visual identity that tells your brand's story. Then, launch it with a bang! This module guides you in rolling out your brand through your existing physical and online properties in a way that captivates and engages, making a lasting impression.
MODULE 4: Marketing Plans using the ACRE Growth System: Build marketing plans that don't just look good on paper but deliver real results. Using the ACRE Growth System, you'll learn to create strategies that attract, convert, retain, and expand your customer base setting the foundation for long-term success.
MODULE 5: Streamlining & Outsourcing: Unlock the secrets of efficiency in your marketing. Learn the art of doing more with less by streamlining processes and smartly outsourcing. It's about working smarter, not harder, freeing you up to focus on what you do best.
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Supercharge Your Marketing Toolkit: Valuable Bonuses Just for You!
When you enroll in Legacy Builders Lab, you gain more than brand-building and marketing strategy expertise; you also unlock access to three comprehensive marketing courses, each valued at $197. These courses are designed to elevate your digital marketing skills, from social media to effective email communication.
Facebook On Purpose: Elevate Your Facebook Marketing
- Develop a content strategy for Facebook that engages, converts, and is uniquely you.
- Learn to create sales posts and use Facebook Stories to captivate your audience.
- Master Facebook Lives
- Navigate Facebook Analytics to understand and engage your audience better.
- Discover strategies to increase post engagement and grow your following.
- Efficiently repurpose content to save time.
Instagram On Purpose: Harness the Power of Instagram
- Setting up and optimizing your Instagram Business Account.
- Navigate the Instagram app and create compelling posts that resonate with your audience.
- Dive into Instagram Insights to refine your strategy based on data-driven insights.
- Develop a solid Instagram strategy and bio to strengthen your brand presence.
- Learn about reaching and engaging your audience effectively on Instagram.
Email Marketing On Purpose: Transform Your Email Strategy
- Understand Canada's Anti-Spam Legislation.
- Explore different types of emails and how to use them effectively in your marketing.
- Learn about important email metrics.
- Strategies for active list building.
- Improve your email copy and design.
- Develop an engaging welcome email sequence and newsletters.
- Implement strategies for abandoned cart emails to recover lost sales.
