Crafting Small-Business Brands that Wow and Win Hearts

Your Dream. Your Brand. Your Legacy.



Especially for small business owners with BIG dreams.

Switching gears from a corporate brand marketer to an entrepreneur, author, and coach, I realized something pretty amazing – a love for helping business owners, like you, turn big dreams into even bigger realities. Here at Marketing On Purpose, it's not just about marketing; it's about shaping a legacy of positive change, one dream at a time.

To all you go-getters and visionaries in the small business world, you're the ones driving real change and sparking innovation. That's where I come in with Marketing On Purpose – think of me as your strategic sidekick, here to help you not just grow your business, but also sprinkle some good into the world while you're at it.

Dreaming of a business that's growing and giving? You're in the perfect spot. 

Hayley xo


More About Me

Ready to start feeling great about your marketing?

When you market with clarity, integrity, and purpose, your marketing becomes easier, more authentic, and starts working. And you better believe that it feels pretty darn good!

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Unstuck: 3 Day Mini-Course

Bust through the sales plateau by discovering what marketing mistakes and mind traps keep you stalled. Then learn the proven roadmap to wiggle your business loose so you can finally reach those big growth goals. 

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Legacy Builders Lab

Get ready for a 9-month strategic journey filled with personalized support and expert insights. Give your brand strategy an upgrade. Create a plan to reach your growth and impact goals. And, create the systems and processes you need to implement with excellence. If it's go-time, this one is for you!

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Brand-Worth-Loving Book 

Learn the proven brand-building method I use with all my clients. Get behind-the-scenes client stories and big brand examples as you are guided through introspection and external exploration to create an authentic small business brand that inspires. 

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From start-ups to seasoned entrepreneurs

Here's what our clients have to say:
Justin Sweeney

"Her expertise and adaptability over the first 6 months together met our changing needs and consistently advanced our brand. Professional, experienced, and focused...Hayley is simply great at what she does."

VĂ©ronique Thibeault

"Her insights and expertise have been invaluable in helping me to grow my business and reach new customers. I feel confident that I am now on the right track to achieving my goals. Thank you for your hard work, dedication, and unwavering support."

Dylan Hubble

"Hayley was top-notch in helping our business get our marketing established and figured out. We would be lost without her. We've been able to not only launch our business but also achieve sustainable growth. Cannot recommend enough."

Ingrid Munroe

"Hayley is a marketing genius and dives deep into the specifics of your business. Not only does she teach really valuable marketing techniques, she shows you how to analyze your client behavior and develop custom strategies unique to your business. Working with Hayley has been immensely valuable."

Wade Harris

"I was skeptical initially but after our first session, all of my doubts and fears were replaced with total excitement and enthusiasm. I'd recommend her to anyone struggling to find their brand identity and purpose, as well as those who are looking to take their business to a whole new level."

Tanya Nace

"Hayley is incredibly holistic in her strategic planning and coaches from a posture of positive encouragement. I highly recommend Hayley if you are feeling stuck or need to find the secret sauce to empower yourself to become a better leader and communicate more clearly about your purpose. "

What's your purpose activation style?

Once you know what kind of contribution you want to make with your brand, you need to actually do it. Take this QUIZ to find out which style of contribution feels the most authentic to you. Are you a Trailblazer, an Activator, or a Catalyst?


If your product or service is awesome, your marketing should be working...

 If you are putting effort into your marketing but it isn't producing results, it may be time to get strategic with a brand you love and a plan to grow it! Marketing feels good when it's in line with your values and when it is working! Let's give it a little kick in the pants, shall we?

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The latest blogs to keep you growing

Embracing Proactive Health and the Entrepreneurial Spirit

Jul 04, 2024

15 Marketing Trends for Small Businesses in 2024

Jun 17, 2024

Purpose-Driven Brands: The Heart of Modern SMEs

Jun 17, 2024

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