Welcome to Marketing on Purpose!

In 2017, I created Marketing On Purpose as a way to apply my 20+ years of experience as a marketer to what I was most passionate about helping small brands and businesses soar.

The idea for Marketing On Purpose began to form when I was helping a small business owner friend with his marketing and realized that there was very little strategy or brand behind his efforts. The lack of results, constant revisions, rework, and inability to succinctly describe his business proved it.I knew from my many years of working with big brands just how crucial it is to have a solid marketing strategy. I also knew that business owners have to be hands-on, involved, and committed in order to experience the kind of high-flying success they dream about. And it all starts with crafting a brand strategy they absolutely love and that reflects their values, vision, and purpose.

And so, I was inspired to shift my career to help small-business owners gain clarity, and develop the know-how to experience amazing growth and stand out from the crowd.

But I wanted more. I wanted what I did every day to contribute to a better tomorrow for my kids, so I developed a system to help business owners discover and add more meaning to their businesses through our work together. Now I’m on a mission to help 10,000 businesses create a positive societal impact through their brands. Will you be one of them?

Hayley

Founder, Marketing On Purpose

We teach small business owners how to build their unique Brand-Worth-Loving and the marketing strategies they need to grow their revenue and impact.

We offer small-group, hands-on programs, custom training workshops, and self-paced courses that provide direct access to the knowledge and expertise of top-tier, experienced, seasoned marketers.

Our programs are designed for small business owners who don’t want to (or can’t yet) outsource or hire for their marketing, but who are ready to take their businesses to the next level of revenue and impact.

Check out our programs

Our Values

Truth in all we do

Always be transparent, vulnerable, honest, and open in everything we do.

Take purposeful actions

Prioritize, strategize, focus. Always have a reason.

Lead with kindness

Put people above profits and kindness above all else.

Be the change

Strive to make the world a better place by doing what you do best.

You have the potential to make a positive impact in the world above and beyond the service or product you offer, and we want to help you get there.

Why we do it

Most small brands and businesses start out as labors of love. They are dreamed up and then brought into being by dedicated, driven, creative people who see a need and want to fulfill it.

Supporting and encouraging these changemakers is what gets us excited to do what we do. They have the potential to make a positive impact in the world above and beyond the service or product they offer, and we want to help them get there.

Because they’re such passionate self-starters, small business owners often try to take on everything themselves, including their marketing. And without a solid grounding in strategy, they end up spinning their wheels and getting lost in the increasingly murky world of marketing.

When that happens, it sounds a little something like this (all actual comments we’ve heard from new clients): I’m in a fog and don’t know where to turn. I’m slugging through a swamp and falling down rabbit holes. I’m throwing darts and just hoping one sticks. I feel like a drunk octopus. When a client has reached this point, it’s clear that they are ready to stop wasting precious time and effort and start making real moves to grow their brand and their impact. That’s where we come in.

Time to grow your business and your impact? Check out our courses and programs!

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