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Craft a Kickass Small-Business Marketing Plan with the ACRE Growth System brand strategy expansion ideal clients marketing strategy small business marketing Jan 11, 2024

Whether you do this in January or any other month, a strong marketing plan is key to ongoing action toward your business goals. In this blog, I share my method for building small-business marketing plans that are not just good on paper but spectacular in action. And, the ACRE Growth System...

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Choosing Your Word of the Year: My Personal Journey and How You Can Find Yours marketing mindset small business marketing Dec 29, 2023

Welcome to a new year, a fresh chapter brimming with possibilities! As we step into this new beginning, I want to share a tradition that has profoundly shaped my journey both personally and professionally. Instead of setting typical New Year's resolutions, I choose a 'Word of the Year' - a single...

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Taking the Leap: Expansion Strategies for Small Business Owners expansion marketing strategy small business pro tips May 28, 2023

Are you ready to take your business to the next level? Feeling like your revenue is capped? It’s time to expand, baby! But hold up, before you start throwing your money at all the shiny new opportunities out there, let’s talk about some smart ways to expand your business.

First things...

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Octopus Marketing: The Small Business Owner’s Frenemy marketing strategy May 14, 2023

Are you tired of feeling like your marketing efforts are going nowhere? Do you find yourself posting on social media every day, but not seeing any results? You might be engaging in what I like to call “Octopus Marketing.”

What is Octopus Marketing, you ask? It’s when business...

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7 BS Beliefs that Keep Your Small Business From Growing marketing mindset small business pro tips Apr 30, 2023

Are your business growth and expansion goals always stuck in first gear? Do you find yourself struggling to get steady, loyal, and appreciative clients? Are you tired of feeling like you’re wasting time and money with no results to show for it? Well, buckle up, buttercup! It’s time to...

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Small Business Feast or Famine? Here’s How to Get Out of It! small business marketing small business pro tips Apr 16, 2023

As a small business owner, it’s not uncommon to experience the feast or famine cycle. Some months are great and others, not so much. You might even be covering your bills, but you’re sick of paying everyone else more than you pay yourself. You want to expand and max out your capacity...

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Small Business, Big Hearts: The Brand-Worth-Loving Method for Authentic Marketing brand strategy purpose Apr 02, 2023

If you’re thinking about expanding your small business, there’s one thing you absolutely need to get right: your brand strategy. And not just any brand strategy – you need a Brand-Worth-Loving strategy.

Developed by yours truly, the Brand-Worth-Loving Method is a fresh and...

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From Sporadic to Strategic: How Consistent Marketing Can Transform Your Business brand strategy marketing strategy Mar 26, 2023

If you’re a business owner, you know how important it is to have consistent sales. I’m not saying it’s everything, but it is definitely a top ask from my clients when we start our work together.

Here’s the hard truth: Achieving consistent sales requires consistent...

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Activators, Catalysts, and Trailblazers: Which Brand Purpose Activation Style Will You Choose? brand strategy marketing strategy purpose Mar 12, 2023

You’ve poured your blood, sweat, and tears into your business. You’ve sacrificed countless hours and made difficult decisions, all in the name of success. And now, you’re ready to take things to the next level. You want to see your business grow exponentially, reach more...

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Too Busy for DIY Marketing? Consider These Tips for Small Business Owners marketing strategy small business pro tips Mar 05, 2023

Owning a local business can be tough, and marketing can be one of the most challenging aspects. If you’re feeling stuck in the in-between stage of needing marketing help but not yet ready to hire a marketer, don’t worry. It’s completely normal to feel overwhelmed at this...

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Why isn’t your marketing working? marketing mindset marketing strategy small business pro tips Sep 12, 2022

 

Most small business owners who are investing time into marketing are doing so with one end goal: to increase sales.
It’s really frustrating to put in the effort and not get results. During this episode of the Marketing On Purpose Show, I share some of the top reasons why your...

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Four Ways to Boost Profitability for Your Small Biz brand strategy small business pro tips Aug 15, 2022

 

In this live replay, I’m sharing four ways to help boost your profitability without nickel and dimming.

This episode is about profitability… you know- that pesky thing that makes the world go round.
After all, it’s one thing to make more top-line revenue – sell more...

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