Back to Blog

Embracing Proactive Health and the Entrepreneurial Spirit

authentic marketing client feature daring dreams podcast purpose Jul 04, 2024

In our latest episode of Daring Dreams, we had the pleasure of hosting Kathryn Speer, the inspiring owner of Thermography Clinic NB. Kathryn’s story is a remarkable blend of personal health challenges, proactive wellness, and entrepreneurial success.

The Journey Begins

Kathryn’s journey from the corporate world to becoming a proactive health advocate started with a personal health scare. After almost 20 years as an executive director in the call center industry, Kathryn experienced a breast health scare that conventional medical tests couldn’t explain. It was through her relentless research that she discovered thermography, a non-invasive imaging technique that detects physiological changes in the body.

"Thermography hit my soul so deep and so hard that I still get a little emotional when I talk about it." - Kathryn Speer

Discovering Thermography

Thermography, developed in 1956, uses digital infrared thermal imaging to provide a physiological scan of the body. Unlike conventional methods that focus on structural changes, thermography highlights functional issues, giving an early warning of potential health problems. For Kathryn, this technology was a game-changer, revealing issues in her breast health and thyroid that traditional tests missed.

Transition to Entrepreneurship

Fueled by her health experience and passion for helping others, Kathryn left her corporate job and established Thermography Clinic NB. Starting a new business is always challenging, but doing so in January 2020, just before the COVID-19 pandemic, required extraordinary resilience. Despite the odds, Kathryn’s business grew by 200% in its first year, a testament to her dedication and the effectiveness of thermography.

"The first year following all the training, when I implemented everything, the business grew 200%. And now this was all during Covid people as well too." - Kathryn Speer

Identifying the Ideal Client

One of the crucial lessons Kathryn learned was the importance of understanding her ideal client. Initially, she thought thermography could benefit everyone, but through detailed customer research and interviews, she identified her core audience: proactive individuals passionate about their health and wellness. This clarity allowed her to tailor her marketing strategies effectively.

"You can't market to everyone because then it will be bland, it will be diluted. You need to really know who they are and what they want." - Hayley Bohan

The Power of Authenticity

A key theme in Kathryn’s journey is authenticity. She believes in showing up as her true self, sharing her experiences and challenges openly with her clients. This approach not only builds trust but also creates a strong emotional connection with her audience. Kathryn’s clients appreciate her genuine passion and dedication to their health.

Building a Supportive Ecosystem

Kathryn also emphasizes the importance of collaboration. By connecting with other health practitioners, she has built a supportive ecosystem that enhances the services she offers. This network not only provides valuable referrals but also enriches her clients’ health journeys with comprehensive care options.

Overcoming Challenges

Every entrepreneurial journey has its challenges, and Kathryn’s was no different. From the complexities of marketing a new health technology to balancing multiple roles in her business, she faced numerous obstacles. However, her unwavering belief in her mission and the support of mentors like Hayley Bohan helped her navigate these hurdles successfully.

"You just need to figure out how you're climbing the mountains. They're not obstacles; they're opportunities to learn and grow." - Kathryn Speer

Results and Impact

Kathryn's commitment to proactive health has made a significant impact. Her mobile clinics are often fully booked, and she continues to expand her reach. Her story has inspired many to take charge of their health proactively, and her business continues to thrive.

"Every year since then, it's just been constant growth. My business grew leaps and bounds because I had the confidence and a plan." - Kathryn Speer

Moving Forward with Passion and Purpose

Kathryn Speer’s story is a powerful reminder of the importance of proactive health measures and the incredible potential of entrepreneurship. Her journey underscores the value of resilience, authenticity, and community in building a successful business. For anyone looking to take charge of their health or considering a leap into entrepreneurship, Kathryn’s experiences offer valuable insights and inspiration.

So, what are you waiting for? Embrace your passion, take proactive steps towards your health, and turn your dreams into reality. Visit Thermography Clinic NB to learn more about Kathryn's work and follow her journey on Instagram @thermography_clinic_nb. And don’t forget to listen to the full episode on the Daring Dreams podcast for more inspiring stories and actionable insights.

Don't miss a beat!

New blogs, podcast episodes, new courses, and all things small business marketingĀ delivered to your inbox.Ā