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Canā€™t Afford to Hire Someone? Ai Could be Your Saving Grace

Apr 25, 2024

Empowering Your Digital Marketing with AI: Tools That Save Time and Boost Creativity

Every small-business owner dreams of finding that sweet spot where efficiency meets personality—where the tools we use amplify our efforts without drowning out our voice. In the search for the perfect blend of productivity and personal touch, I've discovered a suite of AI tools that hit just the right notes. 

A Glimpse Into My Digital Marketing AI Toolbox

Diving into the digital marketing arena, I've been experimenting with a variety of AI tools, and what I've discovered has been exciting to say the least. These tools, from Canva Magic to Descript and, have not only been superb time-savers but get me really close to reaching my high expectations on marketing execution. And the best part? They don't require you to be an AI guru to get started.

  • Canva Magic: Dive into the world of design with Canva Magic at your side, making every piece of visual content feel like a breeze to create. It’s like having a magic wand that transforms your rough ideas into polished, professional designs, all without needing to be a design wizard. Canva Magic is your go-to for everything from eye-catching social media graphics to sleek presentations, packed with easy-to-use templates that get your creative juices flowing.
  • Descript: Editing audio and video can feel like a chore, but not with Descript. This tool acts as your behind-the-scenes tech wizard, simplifying the editing process so you can focus on crafting great content. Whether you’re trimming a podcast or splicing a video, Descript’s intuitive features, like auto-transcription and voice dubbing, mean you get to produce top-notch work, no expert skills required.
  • In a world where short and snappy wins the day, is your secret weapon for turning longer videos into engaging highlights your audience will love. It’s smart enough to pinpoint the golden moments in your content, making sure your message shines through in bite-sized pieces. With, you’re always just a few clicks away from having ready-to-share clips that pack a punch.
  • Fathom: Picture a world where you can fully engage in every discussion without worrying about missing a beat. Fathom brings this world to your virtual meetings by offering an AI-powered assistant that records, transcribes, and summarizes your conversations. It even highlights the key points, so you can revisit the important stuff without sifting through hours of footage. Fathom lets you stay in the moment, knowing you won’t forget a thing.
  • ChatGPT: And then there's ChatGPT, an AI writing and brainstorming companion that elevates your content to new heights. ChatGPT helps you craft blog posts, social media captions, and email newsletters that truly speak your brand's language. With its ability to generate ideas and refine messaging, ChatGPT is an invaluable asset in your marketing toolkit. But you’ve got to teach it how to speak in your tone, voice, and with your brand strategy in mind.
  • Later: Enter Later, the smart scheduling companion that not only queues up your posts but also provides intelligent recommendations on the best times to post for optimal engagement. Its AI-driven insights help ensure that your content reaches its audience when they are most receptive. 

Balancing AI and the Human Element

Despite my growing fondness for these AI tools, there’s a special place in my heart for the human touch, particularly when it comes to video editing. I'm fortunate to collaborate with an exceptional team that brings unmatched detail and creativity to the table. Their work transcends what AI currently offers, embodying a level of craftsmanship and dedication that deeply resonates with me.

 However, reality often calls for practicality. Whether it's budget constraints or the pressing nature of deadlines, there are times when leaning more on AI becomes a necessity., for example, stands as a reliable ally, ready to step in when I need to keep things moving without missing a beat. This flexibility—to seamlessly pivot between the efficiencies of AI and the unique artistry of human collaboration—is a strategic asset, ensuring my marketing remains both dynamic and authentic.

 I’ve seen first-hand how my clients, brimming with innovative marketing plans, sometimes struggle to keep up with the pace of their growing businesses. A wonderful problem to have, but a problem nonetheless. It's why I'm always scouting for tools and techniques that can ease the burden of execution—this includes our robust implementation coaching in Legacy Builders Lab and my ongoing exploration into the power of AI. 

Introducing SOS

In response to this need, I’m putting together a new offering, SOS - Streamline, Outsource, Systemize, designed to help small business owners who find themselves bottlenecked at the execution phase. It's about providing the right tools, advice, and systems to ensure that your marketing doesn't just get planned, it gets done. 

For those interested in turn plans into action, keep an eye out for SOS. Sign up for my newsletter for updates, and get ready to transform your marketing from aspiration to achievement with practical, AI-driven solutions. 

Embracing AI for Practical, Effective Marketing

 Embracing AI tools means more than just keeping pace with technological trends; it's about unlocking the full potential of your marketing strategy when expanding your team isn't an option. These intelligent solutions don't just save time—they bring a level of precision and creativity to your execution that can take your business to new heights. 

Remember, it's not just about doing more; it's about achieving more. With AI by your side, you can transform your high expectations into reality, ensuring your marketing not only gets done but stands out in a crowded digital landscape. 

As you ponder the AI possibilities for your business, remember that this is just the beginning. For a deeper exploration into the power of AI in marketing, specifically through the capabilities of ChatGPT, keep an eye out for our next blog. We'll delve into the nuances of how ChatGPT can refine and personify your brand’s voice, keeping your marketing as unique as your business itself. 

If you're ready to see how AI can enhance your digital marketing efforts and want to be the first to learn more about our innovative SOS program, make sure to sign up for our newsletter. Let’s navigate the future of marketing together, where authenticity meets efficiency, right at the crossroads of human touch and AI brilliance.



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