Blog

Small Business, Big Hearts: The Brand-Worth-Loving Method for Authentic Marketing Apr 02, 2023

If you’re thinking about expanding your small business, there’s one thing you absolutely need to get right: your brand strategy. And not just any brand strategy – you need a...

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From Sporadic to Strategic: How Consistent Marketing Can Transform Your Business Mar 26, 2023

If you’re a business owner, you know how important it is to have consistent sales. I’m not saying it’s everything, but it is definitely a top ask from my clients when we start our...

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Activators, Catalysts, and Trailblazers: Which Brand Purpose Activation Style Will You Choose? Mar 12, 2023

You’ve poured your blood, sweat, and tears into your business. You’ve sacrificed countless hours and made difficult decisions, all in the name of success. And now, you’re ready to...

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Too Busy for DIY Marketing? Consider These Tips for Small Business Owners Mar 05, 2023

Owning a local business can be tough, and marketing can be one of the most challenging aspects. If you’re feeling stuck in the in-between stage of needing marketing help but not yet ready to...

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Why isn’t your marketing working? Sep 12, 2022

 

Most small business owners who are investing time into marketing are doing so with one end goal: to increase sales.
It’s really frustrating to put in the effort and not get results....

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Four Ways to Boost Profitability for Your Small Biz Aug 15, 2022

 

In this live replay, I’m sharing four ways to help boost your profitability without nickel and dimming.

This episode is about profitability… you know- that pesky thing that...

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Top Marketing Trends to Help Skyrocket Your Small Biz (That *Aren’t* IG Reels) Dec 20, 2021

Reels, reels, reels.

It seems that all anyone is talking about in 2021 is how to use short-form video on Instagram and other social media platforms to reach a wider audience and bump up business....

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7 Tips to attract Millennials to your small business Mar 13, 2020

Do I ever love Millennials and what they stand for!

Right now, they are between 18 and 37, and represent an important demographic for many industries and small businesses. I personally hover the...

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Avoid Roll-The-Dice Marketing Jan 01, 2020

As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries. 

Progress is the name of the game.

But in our haste to gain momentum, we unknowingly...

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Episode 9 | Small Biz Purposeful Marketing Jul 18, 2019

 Episode 9 | Small Biz Purposeful Marketing 

I'm on vacation this week (YAY) and my internet access has been pretty much non-existent which has been awesome for disconnecting but terrible...

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Episode 8 | Do small businesses need brands? Jul 11, 2019

 Episode 8 | Do small businesses need brands?

On this episode of The Marketing On Purpose Show, I'll be answering the question: Do small businesses need to build brands?

Also during this...

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Episode 7 | Dear Hayley Edition Jul 04, 2019

Episode 7 | The Marketing On Purpose Show | Dear Hayley Edition

Once a month The Marketing On Purpose Show is all about YOUR businesses and YOUR questions. And it's that time again!

During this...

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