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Top Marketing Trends to Help Skyrocket Your Small Biz (That *Aren’t* IG Reels) marketing trends small business marketing Dec 20, 2021

Reels, reels, reels.

It seems that all anyone is talking about in 2021 is how to use short-form video on Instagram and other social media platforms to reach a wider audience and bump up business.

 Don’t get me wrong — we love reels and teach small business owners how to use...

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7 Tips to attract Millennials to your small business small business pro tips Mar 13, 2020

Do I ever love Millennials and what they stand for!

Right now, they are between 18 and 37, and represent an important demographic for many industries and small businesses. I personally hover the boarder of Generation X and Millennials and the majority of my clients and many of my friends fall...

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Avoid Roll-The-Dice Marketing marketing strategy Jan 01, 2020

As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries. 

Progress is the name of the game.

But in our haste to gain momentum, we unknowingly succumb to practicing roll-the-dice marketing. This is when we try anything and everything to drum up...

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Episode 9 | Small Biz Purposeful Marketing small business pro tips the marketing on purpose show Jul 18, 2019

 Episode 9 | Small Biz Purposeful Marketing 

I'm on vacation this week (YAY) and my internet access has been pretty much non-existent which has been awesome for disconnecting but terrible for going live. So today's show is a re-broadcast of a previous live that I've done.

In this episode...

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Episode 8 | Do small businesses need brands? brand strategy small business pro tips the marketing on purpose show Jul 11, 2019

 Episode 8 | Do small businesses need brands?

On this episode of The Marketing On Purpose Show, I'll be answering the question: Do small businesses need to build brands?

Also during this episode, five reasons small businesses must take the time to create their brand strategies. 

I've...

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Episode 7 | Dear Hayley Edition Jul 04, 2019

Episode 7 | The Marketing On Purpose Show | Dear Hayley Edition

Once a month The Marketing On Purpose Show is all about YOUR businesses and YOUR questions. And it's that time again!

During this episode, I answer four questions: 
- should you change your social media strategy in the summer?
- how...

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Episode 6 | Big Biz Methods for Your Small Biz small business pro tips the marketing on purpose show Jun 27, 2019

Having spent half my life as a marketer for companies big and small, I have noticed some things that big brands and mid to large companies are doing on a consistent basis that would really serve solopreneurs and small business owners well.

Sometimes, one small change in mindset, outlook or...

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Episode 5 | The Power of No small business pro tips the marketing on purpose show Jun 20, 2019

During this episode of The Marketing On Purpose Show, I'm re-posting a panel discussion I had with four amazing entrepreneurs on how they have learnt to start saying "No".

Guests of the show are:
EmpowerMe Coaching by Kelly Carrigan
Amy at Click The Mouse
Catherine Doucette, Leadership &...

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Episode 4 | Who the heck is my ideal client? small business pro tips the marketing on purpose show Jun 13, 2019

The number one problem for small businesses with respect to their marketing is they don't take the time to truly identify and understand their ideal customers.

During Episode 4 of The Marketing On Purpose Show, I share three tips to help you identify your ideal customer, two things you...

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Episode 3 | Purpose Beyond Profit purpose the marketing on purpose show Jun 06, 2019

Buyer expectations demand that companies start to matter more. 
Learn why it is the right time for you to dig deep and find purpose beyond profit to support your growth goals.

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Episode 2 | Client Feature- Buyer Persona Magic client feature small business pro tips the marketing on purpose show May 23, 2019

Featuring the talented, kindhearted and brave - Lisa Mosher of KP Quilting Studio.

So how do you go from being a Parole Officer to owning a quilting studio and inventing a new form of quilt? And, what is this busy entrepreneur doing from a marketing perspective to turn this passion...

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Episode 1 | Marketing Mindset: The first steps to marketing bravery client feature marketing mindset the marketing on purpose show May 16, 2019

Welcome to the first ever episode of The Marketing On Purpose Show with Hayley Bohan!

In this episode, we discuss one of the biggest fears both myself and my clients have to push through so we can breakthrough with our marketing efforts, the fear of being vulnerable and putting yourself into your...

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