As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries. 

Progress is the name of the game.

But in our haste to gain momentum, we unknowingly succumb to practicing roll-the-dice marketing. This is when we try anything and everything to drum up...

 Episode 9 | Small Biz Purposeful Marketing 

I'm on vacation this week (YAY) and my internet access has been pretty much non-existent which has been awesome for disconnecting but terrible for going live. So today's show is a re-broadcast of a previous live that I've done.

In this episode...

 Episode 8 | Do small businesses need brands?

On this episode of The Marketing On Purpose Show, I'll be answering the question: Do small businesses need to build brands?

Also during this episode, five reasons small businesses must take the time to create their brand strategies. 

I've...

Episode 7 | The Marketing On Purpose Show | Dear Hayley Edition

Once a month The Marketing On Purpose Show is all about YOUR businesses and YOUR questions. And it's that time again!

During this episode, I answer four questions: 
- should you change your social media strategy in the summer?
- how...

Having spent half my life as a marketer for companies big and small, I have noticed some things that big brands and mid to large companies are doing on a consistent basis that would really serve solopreneurs and small business owners well.

Sometimes, one small change in mindset, outlook or...

During this episode of The Marketing On Purpose Show, I'm re-posting a panel discussion I had with four amazing entrepreneurs on how they have learnt to start saying "No".

Guests of the show are:
EmpowerMe Coaching by Kelly Carrigan
Amy at Click The Mouse
Catherine Doucette, Leadership &...

The number one problem for small businesses with respect to their marketing is they don't take the time to truly identify and understand their ideal customers.

During Episode 4 of The Marketing On Purpose Show, I share three tips to help you identify your ideal customer, two things you...

Buyer expectations demand that companies start to matter more. 
Learn why it is the right time for you to dig deep and find purpose beyond profit to support your growth goals.

Featuring the talented, kindhearted and brave - Lisa Mosher of KP Quilting Studio.

So how do you go from being a Parole Officer to owning a quilting studio and inventing a new form of quilt? And, what is this busy entrepreneur doing from a marketing perspective to turn this passion...

Welcome to the first ever episode of The Marketing On Purpose Show with Hayley Bohan!

In this episode, we discuss one of the biggest fears both myself and my clients have to push through so we can breakthrough with our marketing efforts, the fear of being vulnerable and putting yourself into your...

A few weeks ago, I had the pleasure of attending a networking event full of local women entrepreneurs. To be honest, I was only sort of looking forward to it. And the sort of part came from the fact that there were a few ladies I already knew that would be attending.

In the past, I avoided...