7 BS Beliefs that Keep Your Small Business From GrowingApr 30, 2023
Are your business growth and expansion goals always stuck in first gear? Do you find yourself struggling to get steady, loyal, and appreciative clients? Are you tired of feeling like you’re wasting time and money with no results to show for it? Well, buckle up, buttercup! It’s time to explore some of the beliefs that might be keeping your business small and hindering your marketing effectiveness.
Belief #1: “I can’t grow beyond word of mouth”
Oh, my dear, that’s just not true! Word of mouth is great, but relying on it alone won’t get you to where you want to be. It’s time to expand your horizons and explore other marketing channels.
Belief #2: “A steady flow of customers is going to be too hard to get”
Don’t give up before you even try! Yes, it might take some effort and strategy, but a steady flow of customers is definitely achievable. With the right marketing plan and execution, you can attract your ideal clients and keep them coming back for more.
Belief #3: “Marketing is overwhelming”
I hear ya, it can be overwhelming for me too and I’ve been doing it for decades! There are so many options and channels out there that it can be hard to know where to start. But here’s the secret: you don’t have to do it all. Focus on a few key channels that align with your business and target audience, and make sure you’re measuring and analyzing your results along the way.
Belief #4: “It’s too much work”
Listen, I know you’re busy running a business and wearing multiple hats. But here’s the thing: marketing doesn’t have to take up all your time. With the right plan in place, you can streamline your efforts and make the most of your limited resources.
Belief #5: “It has to be perfect”
Perfectionism can be a real buzzkill and seriously limit your business’ potential Don’t let it hold you back from putting yourself out there and trying new things. Remember, mistakes are a natural part of the learning process, and they can even be opportunities for growth.
Belief #6: “Marketing is too salesy and feels slimy”
Ugh, I get it and it saddens me that marketing has such a bad rep. Nobody wants to feel like they’re pushing a product or service on someone. But here’s the thing: marketing is all about building relationships and providing value to your audience. If you focus on educating, inspiring, and engaging your potential clients, sales will come naturally.
Belief #7: “It’s embarrassing to talk about myself”
You are amazing, and your business deserves to be seen and heard! Don’t let imposter syndrome or self-doubt hold you back from sharing your message and expertise with the world. Remember, you are the best advocate for your business, and nobody knows it better than you.
It’s time to ditch those limiting beliefs and start seeing real growth and expansion in your business. By challenging yourself to try new marketing strategies, focusing on building relationships and providing value, and letting go of perfectionism and self-doubt, you can attract steady, loyal, and appreciative clients, feel proud of your marketing efforts, and achieve your business goals. So, what are you waiting for? Go make it happen!
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