As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries.
Progress is the name of the game.
But in our haste to gain momentum, we unknowingly succumb to practicing roll-the-dice marketing. This is when we try anything and everything to drum up business, with no real plan or strategy behind what we are doing.
We are looking for that quick win that will put us on the right track. We are focused on growth and sales and not always on what matters most in the marketing equation, our customers.
Roll-the-dice marketing often backfires. We end up just wasting time we don’t have and money we can’t afford.
No one is immune to this… in fact, even seasoned marketers roll the dice. It comes from being so results-focused that we put our needs before those of our ideal customer.
So how do you stop rolling the dice and wasting time and money on marketing efforts that don’t pay off?