As entrepreneurs we are brave, courageous go-getters. We go for it. We are creators and visionaries.
Progress is the name of the game.
But in our haste to gain momentum, we unknowingly succumb to practicing roll-the-dice marketing. This is when we try anything and everything to drum up business, with no real plan or strategy behind what we are doing.
We are looking for that quick win that will put us on the right track. We are focused on growth and sales and not always on what matters most in the marketing equation, our customers.
Roll-the-dice marketing often backfires. We end up just wasting time we don’t have and money we can’t afford.
No one is immune to this… in fact, even seasoned marketers roll the dice. It comes from being so results-focused that we put our needs before those of our ideal customer.
So how do you stop rolling the dice and wasting time and money on marketing efforts that don’t pay off?
The number one problem for small businesses with respect to their marketing is they don't take the time to truly identify and understand their ideal customers.
During Episode 4 of The Marketing On Purpose Show, I share three tips to help you identify your ideal customer, two things you really need to know about them and one easy action you can take now that can up your marketing game overall.
One of my favorite topics!
So how do you go from being a Parole Officer to owning a quilting studio and inventing a new form of quilt? And, what is this busy entrepreneur doing from a marketing perspective to turn this passion into a growing business?
Find out in this episode of The Marketing On Purpose Show.