Reels, reels, reels.
It seems that all anyone is talking about in 2021 is how to use short-form video on Instagram and other social media platforms to reach a wider audience and bump up business.
Don’t get me wrong — we love reels and teach small business owners how to use them (and all of Instagram’s features) as part of their marketing strategy. But there are lots of other highly effective marketing trends that you shouldn’t ignore in your quest for the perfect reel.
Let’s take a look at some of the top trends in local business marketing, with an eye to what’s worth your time and what you should always keep in mind when choosing which marketing tactics to pursue.
Your online reviews on sites like Google, Facebook, and LinkedIn are some of your most powerful marketing assets. Why? Because ads simply aren’t enough anymore.
No matter how much time or money you invest into paid ads and other forms...