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Episode 9 | Small Biz Purposeful Marketing

 

 Episode 9 | Small Biz Purposeful Marketing 

I'm on vacation this week (YAY) and my internet access has been pretty much non-existent which has been awesome for disconnecting but terrible for going live. So today's show is a re-broadcast of a previous live that I've done.

In this episode hear about my recommended way for small businesses to be intentional with their efforts.  Start small and expand. 

Hope you love it. See in Live next week

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Episode 8 | Do small businesses need brands?

 

 Episode 8 | Do small businesses need brands?

On this episode of The Marketing On Purpose Show, I'll be answering the question: Do small businesses need to build brands?

Also during this episode, five reasons small businesses must take the time to create their brand strategies. 

I've spent the majority of my career in brand management so creating brands and bringing them to life is what I do best. For bigger businesses and commodities, brands are key.

Enjoy!

Hayley xo

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Episode 6 | Big Biz Methods for Your Small Biz

 

Having spent half my life as a marketer for companies big and small, I have noticed some things that big brands and mid to large companies are doing on a consistent basis that would really serve solopreneurs and small business owners well.

Sometimes, one small change in mindset, outlook or procedure can make a huge difference to your marketing results.

During this show, I share five ideas you might want to consider adding to your marketing efforts.

Enjoy!

Hayley xo

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Episode 5 | The Power of No

 

During this episode of The Marketing On Purpose Show, I'm re-posting a panel discussion I had with four amazing entrepreneurs on how they have learnt to start saying "No".

Guests of the show are:
EmpowerMe Coaching by Kelly Carrigan
Amy at Click The Mouse
Catherine Doucette, Leadership & Communications Training
Leanne Cochrane of The Honey Do's

This was one of the most engaging episodes we've had so far. 

Enjoy!

Hayley xo

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Episode 4 | Who the heck is my ideal client?

 

The number one problem for small businesses with respect to their marketing is they don't take the time to truly identify and understand their ideal customers.

During Episode 4 of The Marketing On Purpose Show, I share three tips to help you identify your ideal customer, two things you really need to know about them and one easy action you can take now that can up your marketing game overall.

One of my favorite topics!

Hayley xo

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Episode 3 | Purpose Beyond Profit

 

Buyer expectations demand that companies start to matter more. 
Learn why it is the right time for you to dig deep and find purpose beyond profit to support your growth goals.

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Episode 2 | Client Feature- Buyer Persona Magic

 

Featuring the talented, kindhearted and brave - Lisa Mosher of KP Quilting Studio.

So how do you go from being a Parole Officer to owning a quilting studio and inventing a new form of quilt? And, what is this busy entrepreneur doing from a marketing perspective to turn this passion into a growing business?

Find out in this episode of The Marketing On Purpose Show.

Enjoy!

Hayley xo

 

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Episode 1 | Marketing Mindset: The first steps to marketing bravery

 

Welcome to the first ever episode of The Marketing On Purpose Show with Hayley Bohan!

In this episode, we discuss one of the biggest fears both myself and my clients have to push through so we can breakthrough with our marketing efforts, the fear of being vulnerable and putting yourself into your marketing. 

Together with special guest, Tiffany Agnew, the brave Founder of The Braedon Foundation, we talk about why you need to push through this fear and some tips to get you do take the first steps.

This is a must-see!

Hayley xo

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