Why Niche Brands Win: Marketing Lessons from Run•Tri•Bike Founder Jason Bahamundi
Feel like your marketing is trying to reach everyone—but landing with no one? This episode will show you exactly what happens when you get hyper-clear on who you serve and how to speak to them. Hayley Bohan sits down with Jason Bahamundi, founder of Run•Tri•Bike, a digital media brand built for everyday endurance athletes. What started as a niche idea is now a global movement—and it all began with a laser-focused message.
Guest Introduction:
Jason Bahamundi is the founder of Run•Tri•Bike, a digital media company on a mission to prove that there's space at the starting line for everybody—and every body. With 25 years in sales and marketing, Jason launched the brand during the pandemic and has since grown it into an international platform of newsletters, social content, and a podcast network. He shares exactly how he did it—without chasing trends or trying to be everything to everyone.
What You’ll Learn:
- Why niche brands grow faster (and how to know if you're too broad)
- The value of saying the same thing over and over again (until it sticks)
- How Jason pivoted from print to digital without losing advertisers
- Why storytelling beats hard selling in niche marketing
- The key to building loyal brand partnerships (and knowing when to say no)
- How Run•Tri•Bike speaks to a defined audience—and still reaches globally
- Jason’s mantra: Get bored with your message—it means it’s working
Mentioned in This Episode:
Hayley’s Buyer Persona Course (create messaging that connects)
If you’re building a brand with heart but feel scattered in your strategy—this episode is a masterclass in clarity. Tune in now, share it with a business bestie, and don’t forget to subscribe for more episodes of Daring Dreams.
