Solo But Mighty: How Shanna Truffini Markets a Movement with Heart

Ever feel like your brand won’t grow unless you turn your life into content? This episode is your permission slip to do it differently.

🎙️ Guest Introduction: In this episode of Daring Dreams, Hayley Bohan sits down with Shanna Truffini, the creator of You Are A Gardener® and the Pull Your Weeds® movement. What started as a personal moment with her kids turned into a mission-driven platform that’s now reached over 25,000 students and educators through books, blogs, school assemblies, and emotional empowerment tools. Shanna shares how she built all of it — while working another full-time job — and why she’s chosen not to be the face of her brand.

💡 What You'll Learn:

• Why Shanna intentionally pulled back from being front-and-center in her brand — and how it created more space for others to connect
• How she built a message-first platform with no full-time team Her favorite marketing tools (yes, Canva is one of them — and it’s not just for design)
• Why newsletters and referrals are still her top growth channels
• What she avoids on social media — and why How gratitude, creativity, and purpose help her stay consistent
• What advice she gives to aspiring entrepreneurs (hint: it starts with passion, not the perfect plan)

🔗 Resources Mentioned:

🌿 You Are A Gardener® – Explore the book, blog, and school programs

📊 Talk-A-Dot – Recommended tool for speaker feedback and referrals

Feeling inspired to grow something that feels good and does good? Check out youareagardener.com to grab the book, join the newsletter, or book a school program.

🎧 Don’t forget to subscribe, review, and share if this episode spoke to you!