Is Podcasting Still Worth It? How to Use Your Show as a Marketing Power Tool with Joel Oliver
Are you thinking about launching a podcast — or already have one, but feel like you're shouting into the void? In this episode, Hayley Bohan sits down with podcast producer and strategist Joel Oliver, founder of East Coast Studio, to dig into what really makes podcasting an effective marketing strategy, not just a content channel.
From choosing your niche to repurposing one episode into a week’s worth of content, Joel breaks down what it actually takes to build an audience, grow trust, and (yes!) turn listeners into paying customers. Whether you're just starting out or already publishing weekly episodes, this one will help you podcast with a purpose.
👥 Meet Our Guest: Joel Oliver is the founder of East Coast Studio, a full-service podcast production company focused on helping health and wellness entrepreneurs launch and grow impactful shows — without the overwhelm. He’s also the host of Profits Through Podcasting, and a big believer in aligning marketing with what you actually love doing.
💡 What You’ll Learn in This Episode:
- Why podcasting works best when it’s part of your marketing funnel
- The biggest mistake most podcasters make (and how to avoid becoming part of the 93% who quit)
- How Joel’s own health scare forced him to delegate and build a scalable business
- The four “growth pathways” to promote your podcast like a pro
- Why niching down can supercharge your podcast and your marketing strategy
- Tools and tactics Joel recommends to repurpose your podcast into reels, blogs, and beyond
- How to build trust and community — not just listeners
🎯 Marketing Strategy Takeaways:
- Podcasting is a content engine — but only if you repurpose it smartly.
- Delegate what drains you to stay consistent and focused on high-value marketing.
- Use your podcast to build trust and warm up leads for your actual offer — not random sponsors.
- Niche podcasts convert better. Clarity in who you serve = better reach and results.
🛠️ Resources Mentioned:
Profits Through Podcasting (Joel’s podcast)
Connect with Joel
If you’ve been sitting on the idea of starting a podcast (or struggling to grow one), this is your sign to take the leap — with a strategy. Listen now and let’s turn your content into a client magnet.
