Podcasting, Pivots & Subconscious Strategy with Kimberly Spencer
If your podcast is lighting up your soul but draining your time without results—you’re not alone. In this episode, Hayley Bohan sits down with marketing and visibility strategist Kimberly Spencer to explore how to turn your platform into a purposeful, profit-aligned asset.
Guest Intro: Kimberly Spencer is an award-winning high-performance, trauma-informed coach, TEDx speaker, founder of Crown Yourself® and CEO of Communication Queens, and the bestselling author of Make Every Podcast Want You, which was named one of the "Top Books of 2024 to Change Your Life" by Foureva Media in NYC’s Times Square. She's been featured on Netflix, The CW, ESPN, Thrive Global, NPR, and Forbes—and she's here to help you rethink how visibility and subconscious identity shape your results.
What You’ll Hear in This Episode:
🎙️ How Kimberly generated over $250K in business from guest podcasting 💡 Why her agency model wasn’t sustainable—despite “success” on the outside ⚙️ The strategic decision to restructure her business to protect profit & peace 🧠 How subconscious blocks around guilt, identity, and visibility can cap growth 📚 Why your podcast (or book!) should be your #1 lead magnet 🔁 The 3 types of guests that grow your business—not just your download count 📈 How to detach your self-worth from your business outcomes (without losing drive) 🧭 The “avoidance list” tool that uncovers your next bold move
Mentioned in the Episode:
- Make Every Podcast Want You by Kimberly Spencer
- Crown Yourself® Coaching
- Communication Queens
- Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
If you’re ready to let your podcast work double-duty—building your brand and your bottom line—don’t miss this episode. And don’t forget to share it with a fellow dreamer who's building visibility with heart and strategy.
